Below is a little clip from You Tube with a great commentary on how customers are becoming much more interested in being part of the choice as to how they receive communications from advertisers.
Bring the Love Back
The key to this short parody is that when trying to create unique 0ne-on-one customer experiences mass communications and messages are ineffective. It is crucial to segment your customer base and find effective ways to communicate a unique, distinct message that will resonate with your customer.
Once you've determined your segmentation approach it is crucial to keep going: learn about your customers, ask questions, and try innovative new ways of communicating with them.
Most important of all is record your / their experiences. If they don't enjoy it -- then don't do it again. Try new things and allow the customer to share with you why they prefer being communicated to in their preferred fashion. You may find a way to build a strong brand with a part of your customer base you never knew existed.
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