I think I mentioned before that there is a plethora of business people talking about the changes within the digital home industry here at CEA Connections. For me, leading that group is a prominent business leader named Daniel Scheinman from Cisco.
Dan had a keynote address yesterday in which his focus was the changes ongoing in the digital media arena and the strategies that service providers need to evaluate to be successful as their markets look for information, including advertising, in different manners. The most part of the presentation for me was how he viewed the evolution of the value chain.
Old Internet-based value chain:
Universities -> Entreprises -> Service Providers -> Consumers
New Web 2.0 value chain:
Universities -> Consumers -> Service Providers -> Entreprises
His insights are meant to make many ponder the role of social communities and web 2.0 tools. For many here (who are Service Providers) it is about how to address this flux of Consumer driven applications. For me it opened up the door to ask how will Entreprises adopt web 2.0 collaboration tools.
Cisco has (according to Dan) approximately 1,500 employees using Facebook today within the organization. With entreprises being focused on process, control and rules can open collaboration tools thrive? How will it change the organization?
I truly am led to believe that the one who can answer these questions will have a great opportunity when the value chain turns to Entreprises and their needs to be more creative, innovative and nimble in a very new digital media world.
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